Hi, I’m Anfisa

1. 2019 – 2023

   Learning design in France

   A foundation year in applied arts at Intuit.lab in Aix-en-Provence, then Digital Product Design at L’École de Design Nantes Atlantique, with a focus on UX research, interaction design and accessibility.

2. 2021 – 2023

   First job: Pernod Ricard

   While still studying, I joined Pernod Ricard’s Global Digital Acceleration team as a digital product designer. I worked on internal data products for sales and marketing teams around the world, like Rev’Up and Matrix, and contributed to Archipelago, the design system shared across them.

3. 2023 – 2026

   Design consulting: AO AVK / BusinessPad

   Back in Moscow, I joined AVK and grew from product designer to senior and lead on BusinessPad, a no-code ERP. Desktop and mobile, AI features, CPQ and a design system of more than 120 components. This is where I learned to love complex products.

4. Now

   London, and a new chapter

   I’ve moved to London. I’m currently designing a speech analytics product at Mango Office: turning calls into transcripts, AI analysis and insights for managers.

Along the way I also spent time in B2B sales and partnerships. Talking to customers every day taught me how products are bought, adopted and sometimes abandoned, and I bring that commercial perspective back into design.

1. 1

   Who is doing this, and what are they actually trying to get done?

   A finance lead, a warehouse operator and a manager can open the same screen for very different reasons. I start from the role and the job behind the click, not from the screen.

2. 2

   What does this change for everyone else?

   In B2B, one action can move a request to another department, trigger an approval or change a number someone else relies on. I map the whole workflow before designing a single step of it.

3. 3

   What needs attention now, and what can wait?

   Experienced users need the data, so removing it is rarely the answer. Hierarchy, grouping and good defaults decide what is seen first and what stays one click away.

4. 4

   What happens when it doesn’t go to plan?

   Real work is full of edge cases, so I design them as part of the flow:

   • No data yet, one item, or thousands
   • A wrong value or a missing field
   • No access to a section
   • A lost connection or a failed import

• 01

  Problem framing before solutions

  I invest early in understanding the task, the users and the constraints. Asking the right questions up front saves weeks of rework later.

• 02

  Comfortable with complexity

  Dense tables, permissions, multi-step processes and design systems are my natural habitat. I bring structure to them rather than hiding them.

• 03

  Close collaboration with product and engineering

  I work alongside developers, analysts and product managers from discovery to handoff, and treat implementation as part of the design.

• 04

  Adaptable across cultures and contexts

  Five countries, four working languages and several industries have made it easy for me to join new teams and get up to speed quickly.