(10)Mobile
Mon Amie
Mon Amie is a cosmetics retailer in Almaty. I designed two connected products: the mobile store, and Salut, the loyalty club, on mobile and desktop.
- Company
- Freelance
- Role
- Product Designer
- Year
- Freelance
- Type
- E-commerce · Mobile · Loyalty
01Overview
Mon Amie sells perfume, care and make-up online and in its stores. The store and the club share one visual language and one account, so a purchase shows up in the club, and the club shows up while shopping.
02My role
Product Designer
- Catalogue, product page and checkout for the mobile store
- Onboarding and account for the Salut club
- Bonuses, tiers, certificates and purchase history
- The desktop version of the account
03The challenge
Shopping and loyalty had to feel like one relationship rather than two apps, across a large catalogue and a club with bonuses, tiers, certificates and discount cards.
- 01A large catalogue on a small screen
- 02Shade is the decision for foundation and lipstick
- 03Bonuses have to be traceable
04Approach
4.1
A shop and a club that share one account
Mon Amie is a cosmetics shop in Almaty and a loyalty club called Salut. The store covers home, catalogue, brands, filters, product pages where the shade is the decision, basket, delivery, payment and gift certificates. Points a purchase will earn sit next to the price.
Salut is the account: onboarding, registration, bonuses, four discount tiers, certificates that become a code at the till, and a way to link an existing plastic card. The same account exists on desktop, with the menu on the side and bonuses, certificate and discount card in one view.
05Key flows
5.1
Browsing the store
Campaigns, stories and new arrivals lead the home page. The menu opens the catalogue level by level, brands get an A–Z index, and filters show how many products each option leaves.
5.2
Choosing and buying
On the product page, shades take most of the space and earned bonus points sit next to the price. Promo codes and bonuses open in one panel at the top of checkout.
Open full size
Open full size
Open full size
Open full size
Open full size5.3
Joining Salut
Four short promises, then only a name, phone number and password.
5.4
The account and bonuses
The account opens on what the customer owns: bonuses, certificates and a discount card, with a bar showing the four tiers. Every bonus links to a purchase or a reason.
Open full size
Open full size
Open full size
Open full size
Open full size5.5
On desktop
The same account on a wider screen: sections in a side menu, with bonuses, certificates and discount side by side.
Open full size
Open full size06Design decisions
One category at a time
The catalogue opens level by level instead of all at once.
Bonuses where the money is
Points appear next to prices, in the basket and in checkout.
What you have first
The account leads with what the customer owns, before what they could do.
Every bonus can be traced
Filters by date, and each entry links to its purchase or reason.
07Outcome
Store and club became one ecosystem with one account and one visual language, on mobile and desktop.