Bringing shopping and loyalty into one coherent product ecosystem.
A cosmetics retailer in Kazakhstan: a mobile store and the Salut loyalty club, on mobile and desktop.
- Freelance
- Product Designer
- Freelance
- E-commerce · Mobile · Loyalty
Shopping and loyalty had to feel like one relationship.
Mon Amie sells perfume, care and make-up online and in its stores in Almaty. The work covered two connected products: the mobile store, and Salut, the loyalty club with bonuses, certificates and discount cards.
Both share one visual language and one account, so a purchase in the store shows up in the club, and the club shows up while shopping.
A large catalogue, one category at a time.
The home page leads with campaigns, stories and new arrivals. The menu opens the catalogue level by level, from category to subcategory, and brands get their own A–Z index. Filters open one group at a time and show how many products each option leaves.
Finding a product
Home
Campaigns, stories and new arrivals before the catalogue.
Shades are the decision.
For foundation and lipstick, the shade is what people come to choose. The swatches take most of the page, and the bonus points a purchase earns sit next to the price.
Choosing a shade
Foundation
The points a purchase earns sit next to the price.
Bonuses are spent where the money is.
The basket shows the bonuses an order will earn. Promo codes and bonuses open in one panel at the top of checkout, then delivery, payment and a confirmation with the order's status.
Checkout
Basket
The basket shows the bonuses before payment.
Joining takes four screens and a phone number.
Onboarding explains the club in four short promises, then asks only for a name, phone number and password.
Joining the Salut club
Welcome
Four short screens, each one promise.
What you have, before what you could do.
The account opens on the three things a customer owns: bonuses, certificates and a discount card. Below, a bar shows the four tiers, from Chance 5% to Magnifique 20%, and how far the next one is. A certificate becomes a QR code to show at the till, and an existing plastic card can be linked with a photo.
The account
Account home
Bonuses, certificate and discount at the top.
Every bonus can be traced.
A ring chart splits bonuses into earned, spent or expired, and about to expire. Each list can be filtered by date, every entry links to a purchase or a reason, and purchase history shows what each order earned. Completing the profile earns 500 bonuses.
Following bonuses
Overview
Earned, spent and expiring at a glance.
The same account on a wider screen.
On desktop, the sections move into a side menu and bonuses, certificates and discount sit side by side.
A gift that works in the store and the club.
Gift certificates are bought in the store with a chosen amount, can be checked by number, and appear in the account next to bonuses. Companies get their own contact route.
