Anfisa Pocovi°

(12)Web

AVK Website

The website for BusinessPad and AVK: explaining a complex B2B product without explaining everything at once.

Company
AVK Consulting
Role
Product Designer
Year
2023–2025
Type
Web · Marketing
BusinessPad website hero: automate your company’s processes in one day, with a free trial and a demo button

01Overview

Visitors arrive with different questions: what the company does, whether it can solve their problem, or how to find a specific product. The site had to hold that depth without turning the homepage into a directory.

02My role

Product Designer

  • Site structure and page hierarchy
  • Preset catalogue, preset pages and comparison
  • Sections answering the main objections

03The challenge

Describing a no-code ERP in the abstract doesn’t help anyone choose it. The site needed a concrete way in.

  1. 01Many audiences with different questions
  2. 02A flexible product that’s hard to describe
  3. 03Common doubts: speed, AI, mobile, integrators

04Approach

4.1

A way in, then the details

The site is how a company meets BusinessPad before they use the product. It leads with ready-made presets for specific kinds of company. A preset can be opened, compared with two others, or read as levels in one table.

The rest of the page answers the questions that usually stop a sale: how fast it starts, what the AI does, whether it works on a phone, and whether an integrator is required.

05Key flows

5.1

Choosing a preset

The site leads with ready-made presets for specific kinds of company. Each one can be opened, compared or tried.

  1. 1Browse the catalogue
  2. 2Open a preset
  3. 3Compare up to three
  4. 4See what each level adds
Catalogue of ready-made presets as cards, each with a monthly price, industry, team size and level tags, and Details and Compare actionsOpen full size
Catalogue
Preset detail page for Basic Wholesaler: key numbers, and what the preset is made of: lead management and CPQ, purchasing, warehouse, finance and analyticsOpen full size
Preset page
Preset comparison page with three presets side by side: price, industry, company size, functionality and levelOpen full size
Comparison
Comparison of levels: a feature table across the three preset levelsOpen full size
Levels

5.2

Answering doubts

How fast can we start, what does the AI do, does it work on a phone, do we need an integrator. Each section answers one of these.

Launch in three steps: choose a ready solution, go through an interactive scenario, start workingOpen full size
Launch in three steps
AI section with the fox mascot and the line that it is the only AI that works where you workOpen full size
AI
Business always at hand: the mobile app with actions, tasks, approvals, notifications and commentsOpen full size
Mobile
Fast start without integrators: ready solutions, an AI assistant and no dependence on outside consultantsOpen full size
Without integrators

06Design decisions

  • Concrete over abstract

    Presets for real kinds of company instead of a feature list.

  • Comparison one click away

    From every card, on the same terms.

  • Levels in one table

    Instead of repeating features on every card.

  • One section per question

    Each block removes one specific doubt.

07Outcome

The site explains the product through the situations it is used in, so visitors can find their case first and the details second.