(13)Web
Crypto LatAm
A concept landing page, in Spanish, for a crypto investment platform aimed at first-time investors in Latin America.
- Company
- Concept
- Role
- Product Designer
- Year
- Concept
- Type
- Fintech · Web concept
01Overview
People who have never bought crypto need to feel safe before they care about features. The page leads with “Invierte en Crypto con confianza” and a portfolio preview, then spends most of its length on how it works, security and regulation.
02My role
Product Designer
- Page structure and messaging hierarchy
- Visual direction
- Desktop layout
03The challenge
Building trust before asking people to transact.
- 01First-time investors
- 02A topic people associate with risk
- 03Several languages in the region
04Approach
4.1
Trust before the product
The page is in Spanish and aimed at people who have not bought crypto before. The headline is “Invierte en Crypto con confianza”, with a portfolio preview beside it. Under that: how it works in three steps, why this platform, the mobile app, social proof, security and a final call to action.
05Key flows
5.1
The page, section by section
Each section answers the next question a cautious visitor would have.
- 1Hero
- 2How it works
- 3Why this platform
- 4Mobile app
- 5Social proof
- 6Security
- 7Call to action
06Design decisions
Reassurance up front
Secure, regulated, low fees, right under the headline.
Three steps
Create an account, deposit funds, start investing.
One accent colour
A dark interface keeps attention on the numbers and the main action.
07Outcome
A concept exploring how structure and tone can build trust for a cautious audience.