Explaining a complex business without explaining everything at once.
A website for a complex B2B organisation, covering the company, its products and its solutions.
- AVK Consulting
- Product Designer
- 2023–2025
- Web · Marketing
There was a lot to explain.
Visitors arrive with different questions: what the company does, whether it can solve a problem, or how to find a specific product. The site had to hold that depth without turning the homepage into a directory.
Ready-made solutions as the way in.
Instead of describing the platform in the abstract, the site leads with ready-made presets for specific kinds of company. Each one can be opened, compared or tried.
Catalogue
Every ready-made preset as a card: what it is for, price per month, industry, team size and level.
Preset page
What the preset is made of, its key flows, who works in it, which screens each role gets and what the system does on its own.
Comparison
Up to three presets side by side, so the choice is made on the same terms.
Levels
One table showing what each level adds, instead of a list of features on every card.
One preset, explained in the order people ask about it.
The preset page goes from what is included, to how the work flows, to who uses it. Comparison is one click away from every card.
The rest of the page answers the next question.
How fast can we start, what does the AI do, does it work on a phone, do we need an integrator. Each of the following sections answers one of these.
The product site in both themes.
A version of the BusinessPad product site designed in a light and a dark theme: numbers, capabilities with real product screens, values, technology, implementation timeline, impact, pricing and a contact form.
