(15)Web
Element
A concept home page for Element, a fashion magazine with essays, trends, shopping and reader polls.
- Company
- Concept
- Role
- Product Designer
- Year
- Concept
- Type
- Editorial · Web concept
01Overview
A magazine home page has to feel like an issue, not a feed. Large collages and essay-style features set the tone, then the page changes pace with trending stories, a shoppable grid and quick polls.
02My role
Product Designer
- Editorial structure
- Visual direction
- Desktop layout
03The challenge
Keeping an editorial tone while mixing long reads, shopping and polls.
- 01Different content types on one page
- 02Avoiding the look of a feed
04Approach
4.1
A homepage with the pace of an issue
Element is a concept for a fashion magazine. The page opens with a full-width collage and one headline, then essays, a trending strip, a shoppable grid, reader polls and a newsletter. Each section changes rhythm so the page reads as an issue, not a feed.
05Key flows
5.1
The page, section by section
Each section has its own rhythm, so scrolling feels like turning pages.
- 1Cover story
- 2Features
- 3Trending now
- 4Shop the look
- 5Polls
- 6Newsletter
06Design decisions
Collage as the cover
A full-width collage with one headline sets the tone.
Change of pace
Long reads first, then short stories, shopping and polls.
07Outcome
A concept in giving a web page the rhythm of a printed magazine.